squeals of delight ring out all around australia this week following the announcement that spanish chain store zara will be opening its doors here in 2011. yayyy!!
any girl who has travelled further than indonesia will almost certainly have come across a zara store (and almost certainly maxed out her credit card shortly after popping in to check it out), but for those of you who are unfamiliar:
zara is a label synonymous with easy, effortless and fashion forward styles at reasonable prices and exceptional quality. their strength is in their ability to take a collection from sketch book to shop window in just a couple of weeks. daniel piette, fashion director for louis vuitton, famously described the store as "possibly the most innovative and devastating retailer in the world." ummmm okay then.. i would have just said they have awesome clothes, but whatever works for you, mr. piette.
rumours are already rife about the possible locations of the new stores, which will most likely be the usual suspects - sydney, melbourne and brisbane (fingers crossed!), with westfield bondi junction tipped to be the home of the flagship store.
there has been a whole lot of talk about how this is going to ruin the australian high street fashion industry - country road and witchery are already shaking in their over-priced, predictable and safe-yet-saleable boots - but on the flip side, i believe it will make the mid-range market more competitive, more international, and hopefully more exciting .
concerns have also been raised that australia will either receive only the leftovers from last season which couldn't be given away in the northern hemisphere, or that the cost of churning out an off-season range especially for little old us will force zara to increase their retail prices.. this remains to be seen, but all we can do is hope!
here's some pics from the zara spring 2010 lookbook to give you an inkling of what we can expect:
(photos from zara.com)
my only gripe is that zara seems to always focus on neutral colour palettes regardless of season or fashion trends, but i'm sure supre will fill the gaps for anyone who still needs to get their fluro fix..
ps rumours have also resurfaced about the possibility of h&m and topshop bringing their wares to our fair shores. i'll keep you posted on any news that comes to hand!